E D E L I N A   J O Y C E I S S A

Edelina Joyce Issa is a British - Palestinian Jordanian Womenswear Designer, Stylist, Lecturer and Consultant.

Born and raised in Jordan, Edelina spent her early adulthood pursuing her Fashion education in London, working with a number of brands in the process including Mother of Pearl, George, Hollister, and Abercrombie & Fitch. Her graduate collection was showcased at Graduate Fashion Week in London 2013, the world's leading event in representing the very best of future creative design talent within fashion around the world, where she became a finalist for the 'Fashion Innovation Award' and featured in publications such as Vogue, Glamour, and The Guardian. 

Edelina was then headhunted for a position at Victoria Beckham, where she worked for over three years.

Upon returning to Jordan, Edelina launched her eponymous Ready-to-wear label 'Edelina Joyce' in Jordan, May 2017, which combines a modern conceptual vision, with a minimal and classic design aesthetic.

Along with running her fashion label, Edelina designed a fashion curriculum for Jordan and lectures at the Design Institute Amman. She also works as a freelance Fashion Stylist, Mentor and Consultant to local designers.

In 2022, Edelina was awarded the ’Culture & Creativity Award’ from the British Council – UK Alumni Awards, which celebrates individuals for their outstanding achievements as businessmen/women, community leaders and pioneers in education, and for their contribution to strengthening the cooperation between the UK and Jordan.

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The Brand

Encapsulating a feeling, creating something lasting - A modern conceptual vision, with a minimal and classic design aesthetic.

The Edelina Joyce woman is ethereal and natural; she is feminine, yet strong. Edelina Joyce incorporates a timeless classic silhouette, with accents of fluidity, asymmetry and drape.